Lina Miranda - Out of Home Advertising Blog - AdQuick

Lina Miranda

Create Data-Driven Outdoor Plans in Minutes with AdQuick’s Digital-to-OOH Targeting Tool

Create Data-Driven Outdoor Plans in Minutes with AdQuick’s Digital-to-OOH Targeting Tool

With the “imminent collapse of digital advertising” on the horizon, smart marketers are working feverishly to diversify their media mix and find new places to move their digital ad dollars. Our newest Toolkit innovation makes this easier than you could ever imagine.

Maximize ROI in a Down Market With Out-of-Home Advertising

Maximize ROI in a Down Market With Out-of-Home Advertising

With recessionary headwinds approaching, you’ve probably found yourself re-evaluating media plans to ensure they're driving the greatest value at the most efficient ROI possible. The good news: Out-of-home advertising can help maximize the effectiveness and impact of your media strategy. Here's why.

Announcing Easy-to-Use Self-Service Packages

Announcing Easy-to-Use Self-Service Packages

Today we’re happy to introduce Self Service Packages – an “off-the-shelf” solution packed with proven, high-value ad packages available across the top ad markets, on-demand. Self Service Packages are the easiest way for busy advertisers to dip their toes in the OOH waters as quickly as possible.

Top Five Out-of-Home Advertising Post-COVID Pricing Trends

Top Five Out-of-Home Advertising Post-COVID Pricing Trends

At its core, AdQuick is a technology company. Our marketplace facilitates OOH buys with over 1400 media owners. This gives us a unique perspective into OOH deal-making. Here are some of the most interesting pricing trends we’ve seen unfolding over the past few years.

Announcing Real-Time Inventory Availability with Clear Channel Outdoor

Announcing Real-Time Inventory Availability with Clear Channel Outdoor

We are excited to announce a first-of-its-kind integration with Clear Channel Outdoor, which will enable unprecedented access to real-time OOH inventory availability data – meaning more accurate data, even faster campaign planning & execution, and increased flexibility for campaign optimization.

3 Things You Probably Didn’t Know About Political Advertising (But Should)

3 Things You Probably Didn’t Know About Political Advertising (But Should)

Unlike most other forms of advertising, political advertising comes with a lot of strings attached (aka, rules). So, to make sure you’re caught up on the basics, we’ve put together this handy guide for political advertising to help you get your campaigns up and running without a hitch.

Introducing Audience-Based Buying

Introducing Audience-Based Buying

Today, AdQuick is happy to introduce our new audience-based buying feature. Audience-based buying makes it easy for advertisers to purchase out-of-home media based entirely on their target audience – and save anywhere from 30-50% in the process.

AdQuick New Partner RoundUp: May 2022

AdQuick New Partner RoundUp: May 2022

With over 1200 media partners, AdQuick already provides unmatched access to every kind of OOH advertising in the US and abroad. But that doesn’t stop us from continually expanding to provide even greater reach and out-of-the-box ad opportunities. Read on to meet some of our newest partners...

Hello Summer! 15 Outdoor Advertising Ideas For Memorial Day and Beyond

Hello Summer! 15 Outdoor Advertising Ideas For Memorial Day and Beyond

Memorial Day weekend marks the unofficial beginning of summer. Out-of-home (OOH) media offers the perfect opportunity to engage consumers while they're out-and-about, in a celebratory mindset, and planning their Memorial Day shopping trips.

Six Earth Day Tips to Lessen the Carbon Footprint of Your OOH Advertising Campaigns

Six Earth Day Tips to Lessen the Carbon Footprint of Your OOH Advertising Campaigns

There’s no better time than Earth Day to consider how our marketing campaigns can become a bit more green. Read on to learn 6 unique tips and best practices for sustainable out-of-home advertising...

AdQuick’s Top Out-of-Home Advertising Predictions for 2022

AdQuick’s Top Out-of-Home Advertising Predictions for 2022

To get 2022 off to a great start, the team at AdQuick has compiled a bunch of OOH ad industry trends and insights – coupled with our own OOH expertise – to put together a list of the top 10 out-of-home advertising predictions that will play out in the year ahead.

Closing Out 2021 On a Strong Note

Closing Out 2021 On a Strong Note

The end of the year is a time for reflection – for individuals and teams alike. As we look back on our team’s achievements throughout 2021, we’re proud of the many ways in which AdQuick has empowered our customers and drove their success over the past year. Here are our favorite highlights.

AdQuick and Santa Clara County Win Gold! (Here’s How You Can Too…)

AdQuick and Santa Clara County Win Gold! (Here’s How You Can Too…)

Our work with the Santa Clara County Public Health Department recently earned gold honors in the 2021 MarCom Awards! Learn more about the award-winning campaign, including 5 tips that every marketer can take away to improve the resonance and effectiveness of their own OOH advertising.

Announcing our New Interactive Out-of-Home Advertising Toolkit

Announcing our New Interactive Out-of-Home Advertising Toolkit

Announcing the new Marketer’s Toolkit: a collection of free, OOH planning tools to help marketers tackle the once-esoteric world of OOH with confidence. Access rich planning tools to help choose the right markets, determine appropriate budget levels, ideate effective creative executions, and more.

The Top 3 Markets for Testing OOH Advertising

The Top 3 Markets for Testing OOH Advertising

Don’t have big OOH ad budgets? Want to test OOH ad performance locally, before scaling nationally? Consider dabbling in these 3 popular out-of-home advertising test markets first, before making bigger investments elsewhere.

Supply Chain Woes Got You Down? OOH Strategies To Maximize Revenue During This Crazy Holiday Season

Supply Chain Woes Got You Down? OOH Strategies To Maximize Revenue During This Crazy Holiday Season

This holiday shopping season is unlike any we’ve ever seen. Consumer demand is through the roof, while supply chain concerns are causing headaches for brands and retailers alike. Here are 3 strategies to ensure maximum campaign control, so you can survive this hectic holiday season unscathed.

AdQuick New Partner RoundUp: October Edition

AdQuick New Partner RoundUp: October Edition

With over 1100 media partners, AdQuick already provides unmatched access to every kind of OOH advertising in the US and abroad. But that doesn’t stop us from continually expanding to provide even greater reach and out-of-the-box ad opportunities. Read on to meet some of our newest partners...

Say RIP to the RFP: Why Real-Time Availability Data is a Game-Changer for OOH Advertising

Say RIP to the RFP: Why Real-Time Availability Data is a Game-Changer for OOH Advertising

In honor of spooky szn, we’re sharing a frightening tale of an out-of-home media planning process gone terribly wrong… And how AdQuick’s real-time inventory availability data can help make sure your next out-of-home advertising campaign doesn’t become a nightmare.

The 9 Biggest Myths and Misconceptions About Out-of-Home Advertising

The 9 Biggest Myths and Misconceptions About Out-of-Home Advertising

Many people think they know what out-of-home advertising is, but a lot of their perceptions are still very much stuck in the past… The world of out-of-home advertising has changed a lot in recent years. Here are some of the biggest OOH myths and misconceptions that still persist today.

AdQuick Partner Spotlight: Q&A with VIOOH’s CMO, Helen Miall

AdQuick Partner Spotlight: Q&A with VIOOH’s CMO, Helen Miall

ICYMI: We recently announced an exciting new partnership with VIOOH! Today we’re chatting with VIOOH’s CMO, Helen Miall, to hear her take on the top 3 tips for success with programmatic DOOH, the biggest myths and misconceptions about programmatic DOOH, exciting DOOH trends, and much, much more!

Using OOH Advertising to Amplify B2B Marketing Strategies

Using OOH Advertising to Amplify B2B Marketing Strategies

Have you considered using OOH advertising to amplify your B2B marketing strategies? If not, here's why you should weave OOH ads into your marketing mix now – as well as tips to get you moving in the right direction.

An In-Depth Walkthrough of the Perfect Holiday Out-of-Home Campaign

An In-Depth Walkthrough of the Perfect Holiday Out-of-Home Campaign

The holidays are fast approaching, and campaign planning is in full swing. To help get your strategic & creative juices flowing, we’re providing an in-depth breakdown of a real-life holiday campaign – complete with the costs, counts, and rationale. Enjoy!

How to Create an OOH Media Plan in 10 Steps

How to Create an OOH Media Plan in 10 Steps

At AdQuick, our team of out-of-home experts designs custom-built outdoor media plans tailored to every campaign objective and every KPI – and often, folks will ask us how it’s done. So today we’re sharing the 10 steps to planning a high-performing OOH media campaign, from the ground up.

Announcing New Purchase-Based Audience Targeting & Measurement

Announcing New Purchase-Based Audience Targeting & Measurement

To help close the loop between OOH media buys and in-store purchasing behavior — a challenge that’s particularly important for CPG advertisers — we recently announced a first-of-its-kind partnership with Catalina, a leader in shopper intelligence. Learn more about this game-changing partnership.

AdQuick Ranks on Inc. 5000 List of the Fastest-Growing Private Companies for 2021

AdQuick Ranks on Inc. 5000 List of the Fastest-Growing Private Companies for 2021

Our team is thrilled to be recognized as one of America's fastest-growing private companies in the annual Inc. 5000. It’s our first year making the list – and, at position 776, we’ve landed in the top 16%!