blog Maximize ROI in a Down Market With Out-of-Home Advertising With recessionary headwinds approaching, you’ve probably found yourself re-evaluating media plans to ensure they're driving the greatest value at the most efficient ROI possible. The good news: Out-of-home advertising can help maximize the effectiveness and impact of your media strategy. Here's why.
blog Top Five Out-of-Home Advertising Post-COVID Pricing Trends At its core, AdQuick is a technology company. Our marketplace facilitates OOH buys with over 1400 media owners. This gives us a unique perspective into OOH deal-making. Here are some of the most interesting pricing trends we’ve seen unfolding over the past few years.
blog Announcing Real-Time Inventory Availability with Clear Channel Outdoor We are excited to announce a first-of-its-kind integration with Clear Channel Outdoor, which will enable unprecedented access to real-time OOH inventory availability data – meaning more accurate data, even faster campaign planning & execution, and increased flexibility for campaign optimization.
blog 3 Things You Probably Didn’t Know About Political Advertising (But Should) Unlike most other forms of advertising, political advertising comes with a lot of strings attached (aka, rules). So, to make sure you’re caught up on the basics, we’ve put together this handy guide for political advertising to help you get your campaigns up and running without a hitch.
blog Introducing Audience-Based Buying Today, AdQuick is happy to introduce our new audience-based buying feature. Audience-based buying makes it easy for advertisers to purchase out-of-home media based entirely on their target audience – and save anywhere from 30-50% in the process.
blog Hello Summer! 15 Outdoor Advertising Ideas For Memorial Day and Beyond Memorial Day weekend marks the unofficial beginning of summer. Out-of-home (OOH) media offers the perfect opportunity to engage consumers while they're out-and-about, in a celebratory mindset, and planning their Memorial Day shopping trips.
blog Six Earth Day Tips to Lessen the Carbon Footprint of Your OOH Advertising Campaigns There’s no better time than Earth Day to consider how our marketing campaigns can become a bit more green. Read on to learn 6 unique tips and best practices for sustainable out-of-home advertising...
blog AdQuick’s Top Out-of-Home Advertising Predictions for 2022 To get 2022 off to a great start, the team at AdQuick has compiled a bunch of OOH ad industry trends and insights – coupled with our own OOH expertise – to put together a list of the top 10 out-of-home advertising predictions that will play out in the year ahead.
blog Closing Out 2021 On a Strong Note The end of the year is a time for reflection – for individuals and teams alike. As we look back on our team’s achievements throughout 2021, we’re proud of the many ways in which AdQuick has empowered our customers and drove their success over the past year. Here are our favorite highlights.
blog AdQuick and Santa Clara County Win Gold! (Here’s How You Can Too…) Our work with the Santa Clara County Public Health Department recently earned gold honors in the 2021 MarCom Awards! Learn more about the award-winning campaign, including 5 tips that every marketer can take away to improve the resonance and effectiveness of their own OOH advertising.
blog The Top 3 Markets for Testing OOH Advertising Don’t have big OOH ad budgets? Want to test OOH ad performance locally, before scaling nationally? Consider dabbling in these 3 popular out-of-home advertising test markets first, before making bigger investments elsewhere.
blog Supply Chain Woes Got You Down? OOH Strategies To Maximize Revenue During This Crazy Holiday Season This holiday shopping season is unlike any we’ve ever seen. Consumer demand is through the roof, while supply chain concerns are causing headaches for brands and retailers alike. Here are 3 strategies to ensure maximum campaign control, so you can survive this hectic holiday season unscathed.
blog Say RIP to the RFP: Why Real-Time Availability Data is a Game-Changer for OOH Advertising In honor of spooky szn, we’re sharing a frightening tale of an out-of-home media planning process gone terribly wrong… And how AdQuick’s real-time inventory availability data can help make sure your next out-of-home advertising campaign doesn’t become a nightmare.
blog The 9 Biggest Myths and Misconceptions About Out-of-Home Advertising Many people think they know what out-of-home advertising is, but a lot of their perceptions are still very much stuck in the past… The world of out-of-home advertising has changed a lot in recent years. Here are some of the biggest OOH myths and misconceptions that still persist today.
blog Using OOH Advertising to Amplify B2B Marketing Strategies Have you considered using OOH advertising to amplify your B2B marketing strategies? If not, here's why you should weave OOH ads into your marketing mix now – as well as tips to get you moving in the right direction.
blog An In-Depth Walkthrough of the Perfect Holiday Out-of-Home Campaign The holidays are fast approaching, and campaign planning is in full swing. To help get your strategic & creative juices flowing, we’re providing an in-depth breakdown of a real-life holiday campaign – complete with the costs, counts, and rationale. Enjoy!
blog How to Create an OOH Media Plan in 10 Steps At AdQuick, our team of out-of-home experts designs custom-built outdoor media plans tailored to every campaign objective and every KPI – and often, folks will ask us how it’s done. So today we’re sharing the 10 steps to planning a high-performing OOH media campaign, from the ground up.
blog Announcing New Purchase-Based Audience Targeting & Measurement To help close the loop between OOH media buys and in-store purchasing behavior — a challenge that’s particularly important for CPG advertisers — we recently announced a first-of-its-kind partnership with Catalina, a leader in shopper intelligence. Learn more about this game-changing partnership.
blog AdQuick Ranks on Inc. 5000 List of the Fastest-Growing Private Companies for 2021 Our team is thrilled to be recognized as one of America's fastest-growing private companies in the annual Inc. 5000. It’s our first year making the list – and, at position 776, we’ve landed in the top 16%!
blog Thinking Outside of the Billboard With Out-of-Home Advertising If your experience with out-of-home advertising has only been in the context of big, splashy billboards, then it’s time to take note: out-of-home advertising isn’t just about billboard ads. Read on for fresh ideas to “think outside the billboard”, diversify your media mix, and maximize your reach.
blog How 3 Top Marketers Are Adapting to The Post-IDFA World iOS 14.5 has created serious challenges for personalized advertising and attribution in digital media. How should marketers respond and adapt? We connected with some of the savviest marketers we know to get their take on iOS 14.5, the death of cookies, and what they’re doing now to prepare.
blog Taking a Moment to Celebrate At AdQuick, we’ve been making waves lately with historic growth numbers, new strategic partnerships, and recent accolades for our products, campaigns, and company culture. Here are some of the midyear milestones that we’re especially proud of...
blog Understanding Causal Lift Analysis: How To Measure The True ROI of Your Out-Of-Home Campaigns Every advertiser deserves to understand the effectiveness of their out-of-home campaigns. Attribution is necessary but not sufficient, because it does not imply causation. Enter causal lift analysis – an easy, flexible, and accurate methodology to calculate the true ROI of your OOH campaigns.
blog Amplifying Event Marketing with Out-of-Home Advertising: An Interview with Casetext’s Faith Storey With vaccinations climbing, event marketing is poised for a strong return in Q3 and Q4, and out-of-home advertising is the perfect compliment to your event marketing campaigns. Read on for quick tips and to learn how one growth marketer used OOH to overcome a common event marketing challenge.
blog Out-of-Home Advertising: The Latest Recruitment Tool? The world has started to open up again, but as businesses gear up to operate at full capacity, they’re hitting a snag: Finding employees to fill open roles is proving to be a challenge. Here are 3 creative ways to use out-of-home advertising to recruit employees in today’s competitive job market.
