AdQuick Blog (Page 7)

What Does DOOH Mean?

What Does DOOH Mean?

Digital out-of-home media, or DOOH media, is a term used to describe digital forms of media and advertising that appear in places that are accessible to the public, like shopping malls or beside major roadways.

Now Is Not the Time For Silence

Now Is Not the Time For Silence

As our industry’s history dates back to the roots of structural inequality and violence, we believe that our industry has no choice but to step up and carry through the freedoms and protections that have taken far too long to materialize in our country.

18 Must-Know Stats for Brand Marketers in 2020

The consumer marketing landscape has changed more in the last 3 months than it has in the last 10 years. The result is that many advertisers are shifting their plans about 2020 — and beyond. Nobody expected it.

How Long Should a Billboard Be Up?

How Long Should a Billboard Be Up?

It can be confusing trying to decide where the best location for your billboard advertisement is, how much advertising will cost, and of course, trying to answer the question of how long should a billboard be up.

The Advantages of Billboard Advertising

The Advantages of Billboard Advertising

The advantages of billboard advertising are numerous, and many simply don’t exist with other forms of advertising, which is why billboards are here to stay. One major benefit of billboard advertising is that it provides maximum exposure for minimal effort.

We Analyzed 82,668 Billboard Ads To Identify The Top OOH Advertisers in the US. Here's What We Learned.

We Analyzed 82,668 Billboard Ads To Identify The Top OOH Advertisers in the US. Here's What We Learned.

Like many of our friends in other verticals, the out-of-home advertising industry experienced an unforeseen impediment at the exact moment when it was catching its stride and seeing record growth. We have a lot of work to do to catch up to the momentum we were seeing before the Coronavirus

How Media Buyers Can Build a New Normal in Our COVID-19 World

How Media Buyers Can Build a New Normal in Our COVID-19 World

One of the biggest challenges of the COVID-19 pandemic is the lack of clarity about the future. This virus managed to catch every business, institution, and government around the world off-guard. No response, in any country, has been perfect in providing direction to private sector.

What is the Standard Size of a Billboard?

What is the Standard Size of a Billboard?

There are three standard sizes of billboards, each with its own unique purpose and advantages. Billboards are considered out-of-home (OOH) advertising and are stationary. Once they have been constructed, their location does not change.

Outsmart Media Waste with Micromarketing

Outsmart Media Waste with Micromarketing

Companies are under pressure to make smarter decisions about their finite (and potentially shrinking) media budgets. The question on every marketer’s mind right now is how to make the biggest impact with their valuable dollars.

Geo-Fencing vs. Geo-Targeting: What’s the Difference?

Geo-Fencing vs. Geo-Targeting: What’s the Difference?

When we discuss different marketing strategies employed by a company to reach potential customers, it’s easy to get lost in some pretty industry-specific jargon. Unless you’ve got a degree in digital marketing and advertising or have studied it extensively

How Is OOH Reach Calculated?

How Is OOH Reach Calculated?

When we talk about the marketing and advertising industry, what we are really talking about is how many times we can get an advertisement in front of a member of our target audience. It’s all about exposure to the media, and that exposure can be measured in numerous ways.

Behind the Billboard: Meet Todd Scanlin at Becker Boards

Behind the Billboard: Meet Todd Scanlin at Becker Boards

It takes a team of people to bring an ad campaign to life. Here at AdQuick, we are lucky to collaborate with some of the most talented marketing strategists in America. Every so often, we’ll be publishing Q&As with advertising leaders in our partner community.

5 Reads to Help Shape Your Advertising Campaigns in 2020

5 Reads to Help Shape Your Advertising Campaigns in 2020

If you’re a brand marketer or advertiser, you may be wondering how to reach consumers during COVID-19. It’s tough to figure what to say. What types of messages should you put out into the world? After all, times are tough. People are staying home and saving money.

Now Is the Time to Level-Up Your Creative Skills

Now Is the Time to Level-Up Your Creative Skills

Nobody knows when shelter-in-place is going to end. That’s because the COVID-19 problem, at a global and societal level, is tough to solve. What we do know is that the process will likely be gradual.

How to Do Creative Research for Out of Home Media

How to Do Creative Research for Out of Home Media

Marketing is all about people — that’s what makes the advertising industry so fun. The process of building and launching any media campaign relies on so many different parts of our brain, from planning and ideating to developing, launching, and measuring the results of campaigns.

What Are the Different Sizes of a Billboard?

What Are the Different Sizes of a Billboard?

One of the most recognizable forms of out of home advertising is the billboard. More than just a large sign on a freeway, a billboard has the ability to capture the attention of a consumer and leave a lasting impression.

What Are the Benefits of Outdoor Advertising?

What Are the Benefits of Outdoor Advertising?

Brands that once thought out of home (ooh) or “outdoor” advertising was a dying form of advertising their products in a digital age are now turning back to this highly effective form of product promotion and brand awareness.

What Are the Different Types of Outdoor Advertising?

What Are the Different Types of Outdoor Advertising?

You have a million choices when it comes to marketing your products and services. When it comes to selecting advertising avenues, you may think digital, in-home, and web-based advertising are the only result-driven ways to promote your brand, but that is not the case.

Behind the Billboard: Meet Emily Nelson at Brooklyn Outdoor

Behind the Billboard: Meet Emily Nelson at Brooklyn Outdoor

Here at AdQuick, one of our guiding principles has been a passion for connecting people. Behind the scenes of every ad, campaign, or marketing strategy, there are teams of brilliant minds orchestrating how dots connect.

COVID-19, OOH Advertising, and What AdQuick Has Learned So Far

COVID-19, OOH Advertising, and What AdQuick Has Learned So Far

In just a few, short weeks, the world has become a completely different place than what once felt normal to us. COVID-19 is changing the way that people live their lives, everywhere. Almost everyone is experiencing tough times due to the pandemic. The AdQuick team wants to help.

What Is Out of Home Advertising?

What Is Out of Home Advertising?

With more and more of our lives occurring digitally, it may seem that in-home, web-based, digital advertising is the only way to promote your brand and increase brand familiarity.

Coronavirus' (COVID-19) Impact on OOH Advertising: Weekly Insights From AdQuick

Coronavirus' (COVID-19) Impact on OOH Advertising: Weekly Insights From AdQuick

AdQuick is making it’s COVID-19 OOH Impact analysis publicly available to give buyers and sellers confidence in the current state of car and foot traffic by state and by DMA.

How Vote.org Empowers the American Public with AdQuick

How Vote.org Empowers the American Public with AdQuick

It’s undeniable that we’re living in a unique time in human history. Technology has proliferated to the point at which algorithms move infinitely faster than brains can comprehend.

Doesn't Make Sense to Advertise in SF, LA, or NYC Right Now? Explore These Fun Options

Doesn't Make Sense to Advertise in SF, LA, or NYC Right Now? Explore These Fun Options

Over the last several years, the United States has experienced a range of powerful, transformative, and unexpected demographic shifts.

AdQuick’s Formula for Maximizing OOH Campaign ROI

AdQuick’s Formula for Maximizing OOH Campaign ROI

One of the biggest questions that the AdQuick team receives is how to quantify the return on investment for outdoor ad campaigns that include billboards, street furniture, digital signs, transit systems, and other ad units.