Marketers have long enjoyed the benefits, ease of use and effectiveness of programming digital advertising. For those who are totally new to this technology (a few do still exist!) programmatic advertising effectively lets machines make intelligent decisions of reaching key audiences by way of media placements, without the need for humans to manually select from thousands of choices. This lets advertising professionals focus more time on creative work and analysis, higher value efforts for the busy practitioner and team.
But what if programmatic wasn’t just online?
What if you could use the same technology to reach people in the physical world with the right message, at the right time? That’s one of the core reasons our team founded AdQuick.
Today our team is excited to announce self-service AdQuick DSP access for all, providing sophisticated programmatic advertising to more than 600,000 pieces of OOH inventory via our multiple SSP integrations. It’s a product we’ve been refining for our early adopter advertisers for years and is now ready for primetime and access to companies of all size, on-demand: from small startups and e-commerce plays, all the way up to brands already deploying campaigns across both digital and physical channels. We attribute your programmatic OOH campaign exposures to web, mobile, and brick & mortar conversion events. You can target your ideal customers with 500M+ location pings, which track custom audience movement against screens in the real world.
"Our strategy and growth teams are always on the lookout for emerging opportunities to help our clients effectively reach new customers in innovative ways with the goal of driving full funnel, measurable performance” says Elliot Hasiuk, Principal, Digital Media, Part and Sum. “This is why we were excited to be early adopters of AdQuick DSP, which has enabled us to run tightly targeted, programmatic DOOH campaigns to extend our traditional OOH reserve buys while leveraging cutting edge location based brand lift and causal impact studies to track geo-lift against hold out markets."
For those new to us, AdQuick is the leading provider of out of home (OOH) advertising and we have the largest available inventory of any physical media adtech platform. Out-of-home media is any type of advertising that reaches us when we’re outside our homes. Outdoor advertising is incredibly broad, and includes traditional formats like billboards, as well as digital ads on mall kiosks, banners at sporting events, digital screens at bus stops, and much more. Traditional advertisers are of course familiar with all this, and digital marketers will appreciate that we’re making physical world advertising as simple to plan, manage and optimize as digital.
You can learn more about our programmatic offering here.