TBPN’s Emmy FYC Billboards: building cultural weight on the Sunset Strip
There's a version of this story where we just tell you we ran a creative out-of-home campaign in Los Angeles. But that doesn't quite capture what this one meant to us, or why it’s already resonating with media and users.
AdQuick was TBPN's second-ever sponsor. Before the show had tech’s most influential guests and viewers, before the media write-ups, before OpenAI came knocking, we bet on them. Our CEO Chris Gadek has even appeared on an episode. We believe in what TBPN is building: a tech-forward, optimistic, Internet-native program that takes advertising seriously as a medium and as a business. It’s perfectly aligned with everything we do.
So when TBPN came to us to help them launch a For Your Consideration campaign ahead of the Emmys and put their name all over Hollywood, we didn't think twice.
The campaign
Starting May 4, TBPN ads began rolling out across prime Los Angeles real estate: Sunset Boulevard, Hollywood, Mid-Wilshire, Santa Monica and Vine. The creative is confident and declarative.
The goal was to reach Emmy voters and the broader entertainment industry community with a message that emerging media programs, and TBPN specifically, have evolved into full-scale cultural ecosystems. A show with a point of view, a loyal audience, interactive features, and now, a bid for media’s most recognized award in the emerging media category.
Why OOH for a digital-native show
This is actually the most interesting part of the campaign, and it's something we think about a lot at AdQuick.
TBPN lives online. It streams live. Its audience is distributed across platforms. So why place it across physical billboards in LA?
Because influence isn't just measured in streams and subscribers. It's measured in the cultural weight you carry, and nothing signals that weight quite like owning physical space in a city. When Emmy voters drive down Sunset and see TBPN on a billboard, it does something larger than purely creating awareness, it builds legitimacy. It's the message that this show has arrived.
The hosts of TBPN have always understood this. They've run OOH before. They've even run a Super Bowl ad. They believe in advertising as a genuine tool for building brands and a real revenue and reputation generator, not just a cost center. That shared belief is part of what makes our partnership feel like a real collaboration between people who think about this work the same way.
A full-circle moment
TBPN's president Dylan Abruscato put it well when the campaign launched: "AdQuick has been a day-one partner of TBPN, so partnering with them on our FYC campaign across Hollywood was a no-brainer."
We're building AdQuick to make OOH accessible, measurable, and executable for brands of all sizes: from a company's first billboard to a takeover of a major metro. This campaign represents something we're proud of: using the full capability of our platform to put a brand we genuinely believe in, in exactly the right places, at exactly the right moment.
If you're a TBPN watcher, keep an eye out for the boards next time you're in LA (or online in your social feeds). And if you've never seen the show, well, the billboards are correct: it might be the most influential show you haven't heard of yet.