Arsalan Nasir

Arsalan Nasir

The timeless value of traditional out-of-home (OOH) in a programmatic era
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The timeless value of traditional out-of-home (OOH) in a programmatic era

In today's digitally-driven ads landscape, where programmatic campaigns dominate, the significance of traditional Out-of-Home (OOH) media might seem overshadowed. However, dismissing traditional, printed OOH as outdated would be a mistake. Traditional OOH media encompasses non-programmatic enabled screens and static displays that require physical installation and production. This includes billboards, airport
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