Our team is excited to announce some new features that will modernize your out of home (OOH) advertising campaigns if you’re still running them the traditional way.
Our data-driven campaign design and planning tools now enable you to use audiences for planning your OOH campaigns, which is a new capability for OOH that many agencies and tech platforms don't currently have. This means you can now leverage data to make smarter, more informed decisions about where to place your OOH ads, maximizing the impact of your budget and reaching key users that care about your brand, similar to online
AdQuick product supports a range of audience types, including first-party audiences through Liveramp. We also support purchase-based audiences through Catalina, we have access to over 400+ audience vendors (Experian, Mastercard, Foursquare, Comscore) and 500K+ audience segments through Liveramp, Census Demographic Audiences, and Geopath Audiences. This means you have access to the most relevant and comprehensive data to inform your OOH campaigns.
Our heatmaps and unit/screen filtering capability make it easy to identify the best units to reach your target audience. While audiences in OOH don't allow for 1-1 user-level matching, our technology helps you to pick the best units to get to your target audience, making your OOH advertising spend more efficient.
We believe that these new features will revolutionize the way you plan and execute your OOH advertising campaigns, and we're excited to be at the forefront of this change. If you have any questions about our new features or how to get started with AdQuick, please don't hesitate to reach out to our team (you can get started here if you don’t already have an account).
Happy audience targeting!